Never Say Never to Those Treats!


Building healthy long-term habits reduces the need for willpower. Following the Real Food Programme ensures that you'll always be able to enjoy a treat when you need one, while balancing it out with your exercise (sweaty sessions). These occasional treats are harmless taken in this fashion, especially as focusing on long-term health goals eliminate the need to ever restrict any single food. This gives the Real Food Programme a huge advantage over typical diets which often have an elimination component, or even an entire food category that can't be eaten..., ever.

Simply knowing that something is forbidden keeps it at the forefront of mind making it difficult to ignore.

Most diets combat these breakdowns by offering 'phoney treats', justified because they're not as bad. You know the things... cakes made with Splenda, low carb beer, fat free cookies, even decaf coffee. The thing with all these so-called treat replacements is they're poor replacements. Your body knows the difference between chemical sweeteners and artificial flavours, and the really good stuff - high quality chocolate, grass fed butter, and even real sugar (when you need a hit).

diet cycle

While helping you build healthy habits the Real Food Programme also frees you from the illusion that you need to eat perfectly 100 percent of the time. This is a far cry from a chronic dieting mentality and can take some getting used to. Knowing that you can eat these real treats occasionally frees up your willpower and gives the strength to make rational and moderate indulgences on a regular basis.

With this attitude Food choices transform from a test of willpower into a question of value. It is easier to a skip a junky artificial bland treat if you know you're going to enjoy better things in the future.

This method of "never saying never" has come about from studies showing the difference between people who chose to postpone an eating indulgence compared to those that were told they would never get to eat the treat (candy in this case). The study showed that when the groups were told the study was finished they were both offered to help themselves to all of the remaining candies from the study.

The postponement group ate significantly less than those who'd thought they would never get any. They even ate less than a control group who were allowed to graze on the candy throughout the entire study. According to these results depriving yourself of something you crave starts an internal battle of willpower that's hard to let go of. But telling yourself you can have it later is as good as allowing yourself to have it now.

dark choc

The implications of this research are that you can reduce your cravings without an endless battle of willpower, just by telling yourself you can have that treat, just not right now. This liberates the postponer from the internal conflict and is psychologically freeing. This result is consistent with previous studies showing that deprivation is effortful and can backfire.

The way the Real Food Programme fits into a lifestyle (as opposed to a diet) ensures you'll build life-long habits which will see you never have to survive on burgers without buns, nor go without rich desserts, or give up anything else you love. This makes socialising more fun and less awkward and conserves your willpower for when you really need it.

Try the Real Food Programme for yourself. Contact us today on

Ref: Foodist, by Darya Rose.